Coastal seascapes and moon gazing. From where I stand before and during sunrise.
Taken at Avoca and Killcare, NSW Australia.
What am I learning from the Instagram community’s response to recent changes? The people have poo-pooed it and are powerless in their will to do anything about it other than annoying everyone to death with "turn me on" posts. Well, Oyster Magazine summed it up pretty well with this little article. Is this the death of Instagram for emerging artists and small businesses?
Here are some of my thoughts into the above question that is being echoed into the virtual world:
- Baskets. Have many. Don't rely on one. Hustle baby, hustle and also don't forget to use traditional forms of marketing to pitch yo self.
- Re-prioritise your marketing plan. Low budgets and social media have been a godsend for up and coming businesses, but they certainly don’t take away from the real impact of having a proper marketing plan, even if it means actually paying someone real life money to make your content and/or properly manage your social media accounts and in real time please; none of this Hootsuite business.
- Nowadays the content that is most popular is what will appear first in your feed. So this is a time to rise people and be mindful with what you are putting out there. This is good. This should hopefully mean that shitty pictures and mindless posts won’t be flooding your followers anymore and you won't be seeing them from the people you follow.
- Hello online blogging/journaling and discussion forums. This is a great way get more back from your day. Death to mindless scrolling and cheers to well thought out articles and jovial online banter.
- Instagram. I love you, but this has been a great time for me to reflect on what I have given you (days, days of my life that I can never get back), what you have given me and with what I want. There is a gap and I don’t think that you can give to me what I want. I am happy to fork away from Instagram and start focusing my time on my journal, getting my real life portfolio together, pay for advertising in relevant publications, creating content and work that I will submit for publication and good use as opposed making and taking photographs and content to only have them sitting as a 180x180 image on my/someone elses' instagram feed. Instagram should be complimentary to a bigger picture (literally).
- Lastly my thoughts on Instagram; "f*ck going online, that aint part of my day", Energy by Drake. You know the fabric of society is well and truly unhinged when you are over 30 and quoting Drake as reasoning behind personal development and growth.
So that’s my perspective in a teeny-tiny nutshell. Don’t be scared peoples. The focus of the change is to inspire quality whilst filtering out poorly performing pictures (bad food photos, annoying selfies in the changeroom and nightclub toilets, kids having tantrums or being messy with food etc, etc). We are being gifted with an opportunity to really think about who are followers are on Instagram and posting relevant stuff that will not just result in "likes" but hopefully some more cute little emoji littered conversations on our feeds.
As a result, I have actually had more time on my hands in the last 48 hours (in between photography assignments, family and work) and I have woken up before sunrise two times in a row to watch the sunrise with my thermos in my hands and circling crows above my head. In this post are some blue and green inspired photographs that I took over the long weekend. I am really interested in practicing more landscape photography as I would love to be able to incorporate these images into my photography style and practice. Photomontage is something that has really anchored itself into my mind and I am interested in seeing how I can make it work with my food and fashion photography, even if it’s just a creative outlet as opposed to commissioned work.
Thank you for reading.
NB* Another good article to read about the positives of the Instagram changes can be found by clicking here.
A positive outlook on how this change will create more authentic followings, which is something that I am excited about!!!
All images are Copyright Jackielyn Powell. Please do not re-use without seeking approved permission.